DISQUS

DISQUS Hello! Marketing is using DISQUS, a powerful comment system, to manage its comments. Learn more.

Community Page

Marketing

The Intersection of Marketing and Technology
Jump to original thread »
Author

CMO’s Wake-Up Call To Traditional Ad Agencies

Started by EricFriedman · 10 months ago

According to a recent Sapient study, CMO’s are beginning to lose faith in traditional advertising agencies:
Just over half (52%) of Chief Marketing Officers (CMOs) believe that traditional, large advertising agencies are ill-suited to meet online marketing needs, acco ... Continue reading »

1 comment

  • I'm sharing this with my boss. You've scored me some brownie points for helping prove our new direction to not be an ad agency is the right move.

Add New Comment

Returning? Login