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Google Ad Planner

Started by EricFriedman · 1 year ago

Image via WikipediaGoogle announced their Ad Planner tool today which was an anticipated move and one that many people are looking to checkout soon. It looks to have some very interesting features that I know many traditional and interactive media planners would like to get their hands on. Like many other next generation [...] ... Continue reading »

5 comments

  • Andy

    1 year ago

    I am sure it will be a great tool, but this is just another example of Google crushing its competitors. Also, isn't this a conflict of interesst if they are providers of data from which their ad pricing is derived? I recently wrote more about this in detail, and even though I am a share holder, this monopolistic apprach bothers me.
    reply
  • EricFriedman

    1 year ago

    I agree there may be a conflict of interest. I would also like to know
    whether or not they will show data on their own URL, which they are
    currently blocking on the google trends for domains service.
    reply
  • GILLMedia

    1 year ago

    Thanks for this post. I found it via your Tweets. This is interesting stuff, especially for the sites. I've been thinking about navigational searches (URLs in the bar) and how they're a fairly significant chunk on search. This tool looks like it could help you home right in on that segment.
    reply
  • EricFriedman

    1 year ago

    Cool thanks. I got access today and will report back on my findings soon...
    reply
  • jeremystein

    1 year ago

    im still waiting for google to come out with a tool that helps small businesses determine their roi on ads. most significantly overpay.
    reply

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