Marketing - Latest Comments in Google Ad Planner

Re: Google Ad Planner

jeremystein — Thu, 26 Jun 2008 18:45:26 -0000

im still waiting for google to come out with a tool that helps small businesses determine their roi on ads. most significantly overpay.

Re: Google Ad Planner

EricFriedman — Thu, 26 Jun 2008 10:12:05 -0000

Cool thanks. I got access today and will report back on my findings soon...

Re: Google Ad Planner

GILLMedia — Thu, 26 Jun 2008 09:51:51 -0000

Thanks for this post. I found it via your Tweets. This is interesting stuff, especially for the sites. I've been thinking about navigational searches (URLs in the bar) and how they're a fairly significant chunk on search. This tool looks like it could help you home right in on that segment.

Re: Google Ad Planner

EricFriedman — Wed, 25 Jun 2008 13:56:09 -0000

I agree there may be a conflict of interest. I would also like to know
whether or not they will show data on their own URL, which they are
currently blocking on the google trends for domains service.

Re: Google Ad Planner

Andy — Wed, 25 Jun 2008 11:53:35 -0000

I am sure it will be a great tool, but this is just another example of Google crushing its competitors. Also, isn't this a conflict of interesst if they are providers of data from which their ad pricing is derived? I recently wrote more about this in detail, and even though I am a share holder, this monopolistic apprach bothers me.