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Marketing
The Intersection of Marketing and Technology
While watching the Daily Show tonight I saw an ad for Honda come up showing the CR-V with a finale that requested viewers to find more by searching “shop Honda” on Yahoo.
Obviously this is a clear partnership deal between Honda and Yahoo - showing search results with a clear call out to the Honda sponsored […] ... Continue reading »
Obviously this is a clear partnership deal between Honda and Yahoo - showing search results with a clear call out to the Honda sponsored […] ... Continue reading »
1 year ago
A opt-in program, where companies could assign videos to their search result, the same way Google does with their suggested page results, would be a interesting alternative.
After all, you could later plug it into Miro or Joost and have video results. Not to mention that it would definitely push technology regarding meta-information in video.
1 year ago
parties into the mix may not be the best for the user experience though, the
engines would want to host and control the video flow and be the gatekeepers
to the content. The more you have an advertiser on your platform the more
likely they are to use the system.