Marketing - Latest Comments

Re: Google Dashboard

EricFriedman — Fri, 06 Nov 2009 12:07:55 -0000

I would definitely want to see that data too.

Re: Google Dashboard

jkaljundi — Fri, 06 Nov 2009 12:03:18 -0000

The interesting part will be showing how they track us with cookies. Hope they won't hide that part.

Re: Data Exhaust

EricFriedman — Fri, 06 Nov 2009 08:52:15 -0000

I will check it out.

Re: Data Exhaust

twitter-14949359 — Fri, 06 Nov 2009 05:37:30 -0000

Great post and love the term "digital exhaust"...recently posted something related about 'organizing the overload' on http://blog.silentale.com looking at how aggregation online has developed over the years, starting with search, ecommerce and content, and moving now towards consolidation of lifestreams and communications. Would be interested in your take on services that attempt to help consumers aggregate, archive and organize their digital exhaust from a number of different services.

Re: Data Exhaust

ryangraves — Thu, 05 Nov 2009 12:00:03 -0000

FB & Amazon are both great examples...

The entire time I read that response I couldn't help but to think, somebody
smart is going to snatch AdaptiveBlue. They're becoming the kings of
optimizing data exhaust.

Thanks Eric.

Re: Data Exhaust

EricFriedman — Thu, 05 Nov 2009 11:54:52 -0000

The first time you use Facebook, your profile is empty, which is why they
have created an almost game like dynamic to "get your profile complete".
Inferences made from your completed profile help advertisers reach you,
relevant news feed items come through, and honestly tweak the system so that
you don't see what you don't want. All that happens through categories you
opt into and data you share not a series of questions like "what type of
news do you want to see - choose from these 85 choices" which is the old
way.

I think Amazon is another that contours results from the moment you click an
item, search for something, or make a purchase. Your customized Amazon
looks exponentially different than mine - all due to data exhaust and no
difficult questions.

A brand new system has a major data density problem that can be solved by
bringing over credentials from another system, or providing a value
proposition that is so strong, you start contributing back to the system and
solve the data problem.

Re: Data Exhaust

ryangraves — Thu, 05 Nov 2009 11:50:35 -0000

Eric-

Are there any specific examples of data types that good systems capture that the less mature systems may not?

Cheers,
Ryan

Re: Data Exhaust

EricFriedman — Thu, 05 Nov 2009 11:48:56 -0000

Collect it all.

Re: Data Exhaust

spencerfry — Thu, 05 Nov 2009 11:47:35 -0000

Love the term data exhaust. :)

Re: Google Apps Connector For BES

EricFriedman — Wed, 04 Nov 2009 15:05:07 -0000

Any experience using or setting up with this vendor?

Re: Google Apps Connector For BES

Brad — Wed, 04 Nov 2009 14:58:28 -0000

its available here: http://www.exchangemymail.com/google-apps-conne...

Re: How to setup an appointment

vacanti — Wed, 04 Nov 2009 14:19:16 -0000

The meetup export to calendar always fails to put the right location for me. I wonder why...

Re: How to setup an appointment

EricFriedman — Wed, 04 Nov 2009 14:15:30 -0000

I would LOVE this feature. I find that all export to calendar things do not
work as promised, but if you could pull this off it would be well worth the
dev. time and money.

Count me in to contribute if you want to see this get built.

Re: How to setup an appointment

vacanti — Wed, 04 Nov 2009 14:12:30 -0000

Here's a crazy idea that might be too much for the sender: What if next to each appointment, there were links to "export to gmail", etc. so that the recipient could easily save it to his calendar. Perhaps a gmail plug-in that could auto-generate the links for the sender?

Re: An evening with Steve Blank in NYC

spencerfry — Wed, 04 Nov 2009 13:04:53 -0000

I'm looking forward to this event.

Re: How to setup an appointment

kortina — Wed, 04 Nov 2009 11:24:38 -0000

Employed already this in an email I sent to someone today: "Can we do a call
on Mon at 3pm or Tue at 10am or 3pm?"

Re: Google Music

siouxfallshonda — Wed, 04 Nov 2009 11:20:24 -0000

Google is just taking over the world isn't it?

Re: How to setup an appointment

EricFriedman — Wed, 04 Nov 2009 11:15:47 -0000

Thanks! Was going to send this to you today but you got there first!

Re: How to setup an appointment

kortina — Wed, 04 Nov 2009 11:03:37 -0000

Love it.

Re: Business Networking 101 (why to have your own website)

winter123 — Tue, 03 Nov 2009 03:28:03 -0000

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Re: Google Launched a Social Network (you just didn’t realize it)

winter123 — Tue, 03 Nov 2009 03:28:02 -0000

Re: Google Friend Connect (there is a new widget in town)

winter123 — Tue, 03 Nov 2009 03:27:57 -0000

Re: Sidebar Widgets - Google Reader Shared Items

winter123 — Tue, 03 Nov 2009 03:27:51 -0000

Re: Social Media Cleanup

winter123 — Tue, 03 Nov 2009 03:27:50 -0000

Re: Google Lattitude

winter123 — Tue, 03 Nov 2009 03:27:48 -0000