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Measuring Marketing by “Effectiveness”

Started by EricFriedman · 1 year ago

ClickZ has a nice write up about the new NBC Universal marketing measuring system known as TAMi, which stands for Total Audience Measurement interactive. (Not the best naming convention, but I digress)

I love the idea of cross medium measurement which brings into play the idea of Convergence Culture.

To support the formation of future content […] ... Continue reading »

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