Those always kind of seemed like a waste of money to me, sure it saves money for the street vendors, but for the marketer how do you measure that type of impression?
Maybe branded wrapped street carts are next...they wrap advertising around everything else these days.
EricFriedman
· 1 year ago
Not a bad idea. I think the actual fact here is that multiple marketers are actually approaching these street vendors and providing them with free stuff for them to distribute. They probably just base success on the amount of sales a vendor has in a week and try to generate some sort of reach and frequency. I will admit that there is value in having a sponsored bag sold in and around certain areas in NYC - especially around certain hubs of businesses.
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Maybe branded wrapped street carts are next...they wrap advertising around everything else these days.