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WPP: Marketing Cannibalization?

Started by EricFriedman · 1 year ago

Sir Martin Sorrell has a keen eye for acquisition (both hostile and friendly) when it comes to the marketing services industry. In the last year, Sorrell has taken an interest in online media & technology companies such as Wild Tanget, JumpTap, Video Egg, and most recently: 24/7 Real Media.

WPP’s strategy is remarkably different from […] ... Continue reading »

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